As dream collaborations go, this one’s right at the top.
Along with How Are You Feeling Studio, we imagined rangoli in motion for Apple. To share the festive joy with their nearly 37 million Instagram followers globally.
Diwali is a time for gratitude, gathering and celebrations. In India, rangoli made from coloured powder, flower petals or grain is more than decoration; it is an offering. It is beauty as an act of care and service.
To recreate this, Himanshu Lakhwani and Shreyansh Rajpal worked with Doyel and Neil of How Are You Feeling Studio tirelessly across a month to capture the perfect 30 seconds on iPhone 17. The most challenging part: shooting from a platform 50-feet high, across a 24-hour shift on set.
We worked with 30 dancers, lantern cyclewalahs and phoolwalahs to reimagine rangoli in motion. To capture this in the shoot, we used the new iPhone 17 Pro, including its 8x optical-quality zoom to not only capture intimate moments but also a wide frame shot from 45-feet above the ground. And you’re right, the view from the top was UNREAL.
A project of this scale could not have been possible without the most brilliant team.
#ShotoniPhone17Pro
Directors: Neil Ghose Balser and Doyle Joshi of How Are You Feeling Studio
Music: ‘Kehna Hi Kya’ originally composed by A.R. Rahman
Classical Choreography: Aneesha Grover
Scene Choreography: Somya Kautia and Tanuj Nair
DOP: Himanshu Lakhwani
1 & 2 Camera: Shreyansh Rajpal and Anshul Keswani
Editing: Heckler
Costumes: Hannah Khiangte and Lal Thang Khuptong
Production: Elements Production
Set Production: DSyncc Experiences
Location: Whattaplace
Team Operations: Akhila
Assistant Direction: Chaitanya Chugh
Dancers: Keelaka Dance Company, Jyotsna Shourie, Aneesha Grover, Amrita Sivakumar, Joe Mathew, Aadya Jain, Nandita Kalaan, Khushi Raizada, Angela, Meher Sachdeva, Laxmi, Shambhavi Thakur, Anagha Nair, Shubhi Mishra, Akshaya Venkat, Safia Livingston, Riya Sharma, Theertha Rajesh
Swing Cast: Prakriti, Silk, Riya, Akshita Dutt, Shristi Yadav, Meenakshi, Deeksha, Moksha
Flower Cast: Vicky Arya, Suraj Saini, Suraj Sharma, Akshay Sharma
Cycle Cast: Hansraj Rai, Ashok Verma
Casting Team: Akshita Dutt, Cucumbers Agency
