On the ground in the scorching 45-degree Celsius heat, the court of carpets was made and remade multiple times until it was just right. Then came the players, a renowned champion and newly trained artisans and the umpire, none other than the owner of Jaipur Rugs, Mr Nand Kishore Chaudhary.
No details were spared. The tennis balls made of yarn (with real tennis balls underneath) prototyped by an in-house team at the Jaipur Rugs Jaipur Headquarters, the hand-knotted net, Pierre Jeanneret chairs and Jaipuri chatriyan were used in the courtside scenography along with some peacocks to add that Jaipur element.
This match, won by the artisans, sits in the books as an iconic campaign which has become a reference point for creative direction and film. Spoken about vastly in the media, across publications like Vogue Italia, it is still being studied in 2026, like the Somewhere India post and Vogue Singapore and on many other social platforms as well. With more than 84,000 likes on Instagram in a single reel, which garnered more than one million views, the campaign was a roaring success.
As a finishing touch to the campaign, Truetype designed the logo with a peacock, a symbolic representation of Jaipur, and its feathers turned into tennis rackets as an ode to the sport.
Credits
Starring: Rohan Bopanna and Master Artisans at Jaipur Rugs
Master artisans: Annu Kumari, Payal Kumari, Lalita Kumari and Shrimati Poonam Devi
Local tennis prodigies: Suryanshi Shekhawat, Prachi Mantri
Film and Direction: Himanshu Lakhwani
Cinematography: Shreyansh Rajpal
Photography: Neville Sukhia
Production: Jaipur Rugs
