Design + Strategy

Truetype is a Mumbai-based design studio offering intelligent and innovative cross-platform solutions for communication design. Our work comprises brand identity, art direction, photography, and digital and motion design. 

What we do

We create contemporary brand identities, packaging solutions and digital experiences for a diverse range of brands, ranging from start-ups to global businesses. Our minimalistic approach allows clients to portray themselves effectively and transform their brands into entities that transcend cross-cultural boundaries. This global appeal has lead us to work with discerning clients across a wide range of sectors.

How we do it

We approach every project with passion and dedication, applying detail, skill and craftsmanship to every stage of our design process. This tailored perspective is driven by clients' aspirations and business objectives, allowing us to reduce the redundant and deliver functional, enduring and effective solutions. A combination of explorative and instinctive techniques coupled with sound strategic thinking guide our approach.

Capabilities Art Direction/Book Design/Branding and Brand Guidelines/ Campaigns/Creative Direction/Graphic Design/Identity Systems/Illustration/ Logotypes/Motion Graphics/Naming/Packaging/ Photography/Posters/Print Production/Type Design/User Interface/Website Design


Himanshu Lakhani

Founder & Creative Director


With an eye for detail and passion for the unusual, Himanshu prides himself on creating innovative and intuitive designs across a wide range of media. He has expertise in curation and art direction and regularly initiates opportunities to collaborate with other artists on commercial and personal projects. Previously he has been the Art Director of magazines like Condé Nast Traveller India, BBC Good Homes and L'Officiel India. 

Follow him on Instagram.


Rashmi Shankar

Content Strategist


She has 4+ years' experience in storytelling and content writing across a range of environments and objectives. Rashmi enjoys the questions that collaborations bring and loves working with people who know what they want. Her work includes writing for Condé Nast Traveller India, community engagement with CreativeMornings London, brand campaigns for Just So, and blog posts for creative studio on the mend, among others. Follow her on Instagram