About
Design + Digital
Truetype is a Mumbai-based design studio offering intelligent and innovative cross-platform solutions for communication design.
We are a full-service design studio producing meaningful work that engages and endures. Our work is defined by bold conceptual simplicity, whether it’s applied to a brand, a digital experience or a book.
True to what we do
& how we do it...
A four-step process to problem solving and
helping brands reach their goals and more sometimes.
What we call ‘soul-hunting’, decoding a brand’s true purpose and vision with synergistic brainstorming. This is our number one priority whenever we onboard a client. We want to know why the brand has come to us so we can design its present and get it ready for the future.
Next up, creating a strong vision for a brand that can only be done through meaningful questioning and rigorous scrutiny helping us create true change, which is something that’s significant and sustainable in the long run.
We are firm on delivering consistency consistently which becomes the key to true growth. While being consistent, we also don’t believe in options. We believe there is always a clear approach to every question.
We know that true impact takes time, effort, and commitment. We are also future-ready, our projects are created keeping in mind the ever-changing needs of our times. In the end it’s our philosophy of true purpose, change, growth, and impact that helps us create meaningful content that’s true to us and itself.
Himanshu Lakhwani
Founder & Creative Director With a passion for details and the unusual, I love creating innovative and intuitive designs across a wide range of media. My expertise lies in curation and art direction, and I regularly initiate opportunities to collaborate with other artists on commercial and personal projects. I have previously been the Art Director of magazines like Condé Nast Traveller India, BBC Good Homes and L'Officiel India. Follow me on Instagram.
Rashmi Shankar
Lead Brand Strategist I believe clear information empowers people, and that people are at the heart of everything. Over the last 10 years, I've worked across India and Ireland, moving between brand, marketing and sales. For me, writing is a lens for how I approach everything. I use it as a problem-solving framework to work through noise, unearth the truth, and articulate what really matters. I’m passionate about brand values, culture and community. Love a good cup of coffee! Follow me on Instagram.
Kavya Acharya
Art Director I’ve always wanted to create something that builds a memory in our heads I've grown up around films and music, and thrive best around creativity and humour. Illustration is one of my favourite hobbies and I aspire to become an art director someday. I've worked at Condé Nast Traveller India magazine, an advertising agency called Scarecrow M&C Saatchi, and a mental health App called One More Light. Follow me on Instagram.
Niti Thakkar
Content Strategist Being deeply in love with words, both consuming and scrawling them, I found my true passion in writing. I realised one of my childhood dreams of becoming a doctor and now am working on my next goal of being a writer. I believe that you should every so often take the unconventional path just to see how it turns out. Follow me on Instagram.
Gaurav Biwalkar
Graphic Designer Having worked in the customer service industry for years, I decided to take the plunge into the vibrant world of communication & design. I enjoy the creative approach, regardless of what medium I’m working in. After a short stint of taking up design education, I believe in the power of visual storytelling & am always looking for creative ways to express them. Follow me on Instagram.
Yash Panchal
Designer Amazed by the power of creativity to transform everyday objects into something truly extraordinary, I aspire to become an Art Director someday. Introverted at heart and obsessed with typography, I enjoy working on every little detail of lettering and fonts. When I’m not busy in the world of design you can always find me lost in the beauty of cars. Follow me on Instagram.
Shreyansh Rajpal
Video/Photo Editor With a passion for visual storytelling through my images and films, I left my hometown to explore Mumbai and follow my passion. I am a self-taught travel photographer and filmmaker. When I am not behind the camera, you can either find me editing scores of videos or sound asleep at home. Follow me on Instagram.
Salonee Bhave
Social Media Manager Along with connecting with diverse people, I like to make everyone around me feel at home, yet I believe my extroversion is rarely taken up for annoyance. I have previously worked as a Research Assistant in Public Policy and I am also passionate about giving back to the community. I love films, geopolitics and photography, and I have a curiosity to learn more, another reason I started working with the creative community. Follow me on Instagram.
Nidhi Sharma
Senior Content Writer Coming from a place where engineers and doctors rule, I swerved off the usual track. Growing up in a small-town and wandering through villages, I collected stories—now, I shape them into words. A vivid observer, I find stories in the little things and turn them into compelling narratives. And when I’m not writing, you’ll probably find me mimicking people—my favourite way to keep things entertaining. Follow me on Instagram.
Atulya Srinivasan
Senior Designer I am a curious human who asks a lot of questions and finds joy in the little things. It might take me a little while to get comfortable, but once I do, I’m up for all sorts of conversations. I strive to explore new perspectives and learn through every step of the process. I am adaptable and observant, I find inspiration everywhere—from the ordinary to the unexpected. Follow me on Instagram.
Amisha Bhasutkar
Senior Designer Every great idea starts with curiosity, and mine usually begins in nature. Whether it's the symmetry of a flower or the texture of a leaf, inspiration has a funny way of finding me. I'm always curious, always learning, and always exploring new things because creativity grows when you do. When I'm not designing, you'll probably find me playing sports where, surprisingly, some of my best ideas tend to show up. That same curiosity has led me to collaborate with startups, transforming their ideas into meaningful and purpose driven designs that connect with people. Follow me on Instagram.