Truetype is a Mumbai-based design studio offering intelligent and innovative cross-platform solutions for communication design. Our work comprises brand identity, art direction, photography, and digital and motion design.
What we do
We create contemporary brand identities, packaging solutions and digital experiences for a diverse range of brands, ranging from start-ups to global businesses. Our minimalistic approach allows clients to portray themselves effectively and transform their brands into entities that transcend cross-cultural boundaries. This global appeal has lead us to work with discerning clients across a wide range of sectors.
How we do it
We approach every project with passion and dedication, applying detail, skill and craftsmanship to every stage of our design process. This tailored perspective is driven by clients' aspirations and business objectives, allowing us to reduce the redundant and deliver functional, enduring and effective solutions. A combination of explorative and instinctive techniques coupled with sound strategic thinking guide our approach.
Founder & Creative Director
With a passion for details and the unusual, I love creating innovative and intuitive designs across a wide range of media. My expertise lies in curation and art direction, and I regularly initiate opportunities to collaborate with other artists on commercial and personal projects. I have previously been the Art Director of magazines like Condé Nast Traveller India, BBC Good Homes and L'Officiel India.
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My work is driven by the belief that information empowers people. I have 5 years’ experience in content and communications across a range of objectives. I love working with people who know what they want and the questions that collaborations bring. I’ve previously worked with upGrad, Condé Nast Traveller India, the JW Marriott group and CreativeMornings London on editorial, brand, marketing and community content. Follow me on Instagram.
I've always wanted to create something that builds a memory in our heads. I've grown up around films and music, and thrive best around creativity and humour. Illustration is one of my favourite hobbies and I aspire to become an art director someday. I also secretly wish for superpowers. I've previously worked at Condé Nast Traveller India magazine, an advertising agency called Scarecrow M&C Saatchi, and a mental health App called One More Light. I like a lot of things and don't hold myself back from exploring them all. Follow me on Instagram.
Being deeply in love with words, both consuming and scrawling them, I found my true passion in writing. I realised one of my childhood dreams of becoming a doctor and now am working on my next goal of being a writer. Having worked with patients to treat their ailments, and then with doctors to write healthcare content, I eventually chose the creative field. I believe that you should every so often take the unconventional path just to see how it turns out. Follow me on Instagram.
Amazed by the power of creativity to transform everyday objects into something truly extraordinary, I have found that the best way to communicate is through my designs. I aspire to become an Art Director someday. Introverted at heart and obsessed with typography, I enjoy working on every little detail of lettering and fonts. When I’m not busy in the world of design you can always find me lost in the beauty of cars. As a designer, I strive to create work that is both visually stunning and functional, while always keeping the needs of the end user in mind. Follow me on Instagram.
Having worked in the customer service industry for years, I have decided to take the plunge into the vast, vibrant wide world of communication & design. I enjoy the creative approach, regardless of what medium I’m working in. After a short stint of taking up design education, I believe deeply in the power of visual storytelling & am always looking for creative ways to express them. Follow me on Instagram.
With a passion for visual storytelling through my images and films, I left my hometown to explore Mumbai. I am a travel photographer and filmmaker. I learned a lot on my journey, both literally and metaphorically. I realised that you need tremendous strength and have to put in a lot of hardwork to accomplish your dreams. I also naturally learned more about the art of photography and filmmaking. When I am not behind the camera, you can either find me editing scores of videos or sound asleep at home. Follow me on Instagram.