About
Design + Digital
Truetype is a Mumbai-based design studio offering intelligent and innovative cross-platform solutions for communication design.
We are a full-service design studio producing meaningful work that engages and endures. Our work is defined by bold conceptual simplicity, whether it’s applied to a brand, a digital experience or a book.
True to what we do
& how we do it...
A four-step process to problem solving and
helping brands reach their goals and more sometimes.
What we call ‘soul-hunting’, decoding a brand’s true purpose and vision with synergistic brainstorming. This is our number one priority whenever we onboard a client. We want to know why the brand has come to us so we can design its present and get it ready for the future.
Next up, creating a strong vision for a brand that can only be done through meaningful questioning and rigorous scrutiny helping us create true change, which is something that’s significant and sustainable in the long run.
We are firm on delivering consistency consistently which becomes the key to true growth. While being consistent, we also don’t believe in options. We believe there is always a clear approach to every question.
We know that true impact takes time, effort, and commitment. We are also future-ready, our projects are created keeping in mind the ever-changing needs of our times. In the end it’s our philosophy of true purpose, change, growth, and impact that helps us create meaningful content that’s true to us and itself.
Himanshu Lakhwani
Founder & Creative Director With a passion for details and the unusual, I love creating innovative and intuitive designs across a wide range of media. My expertise lies in curation and art direction, and I regularly initiate opportunities to collaborate with other artists on commercial and personal projects. I have previously been the Art Director of magazines like Condé Nast Traveller India, BBC Good Homes and L'Officiel India. Follow me on Instagram.
Kavya Acharya
Senior Designer I’ve always wanted to create something that builds a memory in our heads I've grown up around films and music, and thrive best around creativity and humour. Illustration is one of my favourite hobbies and I aspire to become an art director someday. I've worked at Condé Nast Traveller India magazine, an advertising agency called Scarecrow M&C Saatchi, and a mental health App called One More Light. Follow me on Instagram.
Niti Thakkar
Content Writer Being deeply in love with words, both consuming and scrawling them, I found my true passion in writing. I realised one of my childhood dreams of becoming a doctor and now am working on my next goal of being a writer. I believe that you should every so often take the unconventional path just to see how it turns out. Follow me on Instagram.
Gaurav Biwalkar
Graphic Designer Having worked in the customer service industry for years, I decided to take the plunge into the vibrant world of communication & design. I enjoy the creative approach, regardless of what medium I’m working in. After a short stint of taking up design education, I believe in the power of visual storytelling & am always looking for creative ways to express them. Follow me on Instagram.
Yash Panchal
Designer Amazed by the power of creativity to transform everyday objects into something truly extraordinary, I aspire to become an Art Director someday. Introverted at heart and obsessed with typography, I enjoy working on every little detail of lettering and fonts. When I’m not busy in the world of design you can always find me lost in the beauty of cars. Follow me on Instagram.
Shreyansh Rajpal
Video/Photo Editor With a passion for visual storytelling through my images and films, I left my hometown to explore Mumbai and follow my passion. I am a self-taught travel photographer and filmmaker. When I am not behind the camera, you can either find me editing scores of videos or sound asleep at home. Follow me on Instagram.
Salonee Bhave
Social Media Manager Along with connecting with diverse people, I like to make everyone around me feel at home, yet I believe my extroversion is rarely taken up for annoyance. I have previously worked as a Research Assistant in Public Policy and I am also passionate about giving back to the community. I love films, geopolitics and photography, and I have a curiosity to learn more, another reason I started working with the creative community. Follow me on Instagram.
Nidhi Sharma
Content Writer Coming from a place where engineers and doctors rule, I swerved off the usual track. Growing up in a small-town and wandering through villages, I collected stories—now, I shape them into words. A vivid observer, I find stories in the little things and turn them into compelling narratives. And when I’m not writing, you’ll probably find me mimicking people—my favourite way to keep things entertaining.
