Branding and identity design
Branding and identity for India's only personalised styling platform. StyleCracker was founded in 2013 by celebrity stylist Archana Walavalkar and former investment banker Dhimaan Shah as India's only fashion styling platform.
The stylecracker title is used as the basis of the graphic solution and has been cut through. This focus on the minutiae reveals the negative spaces and elegant characters themselves. The identity is also compatible for smaller screens as the cut closes to bring the initials of the name together. The visual language is also created around the cut giving a sharp edge to forms, icons and graphics.