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CII's Chemistry Everywhere

Branding  and identity design

Digital identity for the Confederation of Indian Industry (CII). The CII National Committee on Chemicals adopted Chemistry Everywhere as an ongoing theme. In its second year in 2015, Chemistry Everywhere brought together people from academia, business and government to contribute to the ideas driving the nation’s development through lectures, seminars and conferences.


Co-created with team magenta, the new identity was designed to be modern, friendly and accessible. Part of a comprehensive program of graphics created, it helps educate consumers about chemistry and design. Each event has its own graphic pattern and visual language, derived from nature i.e earth, air, water and fire. The patterns of the logo are used to form icons, motion graphics and playful illustrations to show how chemistry works.

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